Yellow Gold Gains Popularity in Bridal

For decades white gold and platinum have been the first choice for brides-to-be. But, everything old becomes new again, so yellow gold engagement rings seem to have made a comeback.

Gold prices have helped with the surge in popularity, but it also is a shift to a softness and elegance of a more romantic era. We agree, yellow gold just feels glamorous.

In addition, recent runway shows have given a nod to a 70s vibe, which has increased demand for yellow gold in timepieces and fashion jewelry. So it isn’t surprising that the popularity in bridal would follow to create a consistent look and add warmth. However, the purity and richness of white gold or platinum will probably still continue to be the most popular when it comes to engagement rings and wedding bands.

Regardless of the metal you choose for your bridal set, don’t’ be afraid of mixing golds. Whether white, yellow or rose, they all look great together and create a look uniquely yours!